Your business
already sells.
Strategy and marketing for experts and local businesses in the US and Brazil. From diagnosis to live ads.
If a month doesn't perform, you don't pay for it. How it works
more profit in 3 months, on the same revenue
Online course case · 2026in sales value for a new line built around Brazilian taste
Coffee Creations · Nielsencollab ever between Hershey's and Italac
4 drinks launched · 2026Bronze Lions at Cannes
HerShe · team resultFree check · Brand Value Check
What's holding your brand back?
Answer 6 questions on positioning, messaging, relationships, repeat business, management and results. In 3 minutes you get your score and the 2 priorities to tackle first.
Inspired by the themes of Creating Brand Value (Harvard Business School Online). Independent, unofficial tool.Your path
Where is your business?
- 01I sell well, but I can't explain why people pick me over a competitor.
- 02I don't know how my price stacks up against competitors or against the value clients see.
- 03I spend on ads and content without knowing what actually brings results.
- 04I make few sales a month and don't know where they come from or how to grow revenue.
- 01I have loyal customers, but I can't bring in new ones.
- 02I run a promotion and traffic only goes up while it lasts.
- 03I can't tell if Instagram brings people in the door or just likes.
- 04My brand looks like everyone else's, and customers buy but don't become fans or refer me.
It isn't a lack of effort. It's a lack of criteria to decide.
My own method
The 3-2-1 method
Most people spend on ads before they know what's wrong. I flip the order: understand first, then decide, and only then invest.
3 stages, 2 decision points and 1 dashboard to track it all. Tap a stage to try the free exercise.
Who it's for
Who this work is for.
It's for you if
- Your brand already sells and needs criteria to grow.
- You're building a brand right now and need guidance.
- You want to decide with criteria and take part in the process.
- You can execute: on your own, with a team or with me.
It's not for you if
- You prefer gut feeling, even when the data says otherwise.
- You only want someone to run your social media.
- You expect results without taking part in decisions.
- You won't make implementing the plan a priority.
Online course case · 2026
From a loss to 3.9x more profit in 3 months.
An online course by a two-time jiu-jitsu world champion, with 1,000+ students. I took over strategy and operations end to end: data, offer, website, ads and email.
The course creator is my husband and was my first co-production client.
- A full review of sales, ads and 254 students before spending anything.
- Ads paused until tracking was fixed: UTMs, GA4, the source of every sale, a new website and rewritten copy.
- A pricing, margin and content-usage study to split the course into sub-products and define the new offer.
- Ads relaunched with a cost-per-sale decision rule, plus automated welcome and recovery emails.
- On Sept 30, the new pricing and product repositioning went live, starting the growth phase.
How to work with me
We start with a Diagnosis. Then we lift off together, all the way to orbit.
Transparent pricing. You know what it costs before we ever talk.
Diagnosis
Where profit is leaking: numbers, customers, ads and competitors. You get 3 priorities and the number to track, in 10 business days. If it doesn't surface at least 3 concrete opportunities, I refund 100% of my fee, minus platform and card fees.
The packages below are a better deal. But if you'd like to try my work first, start here. If you then sign up for a package, the Diagnosis fee comes off.
Ignition
packageDiagnosis + 6 months of the 3·2·1 Method. For teams that already execute.
- Strategy: positioning, offer and pricing
- Website, tracking, email and dashboard
- Biweekly meetings and a monthly review
Lift-off
packageIgnition + Operations: I also run your ads and emails every month.
- Everything in Ignition
- Meta and Google ads management
- Email campaigns and automations
Full Orbit
packageLift-off + Media: strategy, operations and content with one person.
- Everything in Lift-off
- 8 designs and 4 finished videos a month
- One person accountable for everything
Guarantee
If a month doesn't perform, you don't pay for it.
Each month has a success criterion agreed at the start. If it isn't met, I refund 100% of that month's fee.
It applies when your side is done too: access within 7 days, decisions applied and the agreed ad budget kept.
If we don't improve that month, you don't pay for it.
Cases
What I've done and what it means for your brand.
Most of my cases happened inside large companies. The budgets were different; the thinking is the same.
About me
About me. Hi, I'm Lari.
For over 10 years at Hershey's, Danone and Colgate-Palmolive, I studied markets, spotted trends, defined products, led campaigns and improved margins, where every launch has to prove its return before it gets a budget. Now I bring that same discipline to smaller businesses in the US and Brazil: fewer guesses, more profit on every sale.
I came up in the industry, learned from the best and applied it to global brands. Now I want to help small businesses thrive.
Building brands is my love language.
FAQ
How long does the Diagnosis take?
10 business days after I get access and data. Then a 60–90 minute session to decide the next step together.
How does the guarantee work?
For the Diagnosis, if it doesn't surface at least 3 concrete opportunities, I refund 100% of my fee (minus payment platform and credit card fees). In the 3·2·1 Method, each month has a success criterion; if a month doesn't perform, you don't pay for it.
Can I pay in installments?
Yes. The Diagnosis and the packages can be split into up to 12 payments, plus the payment platform's interest.
Do you work with Brazil and the US?
Yes, remotely. In the US, in-person work can be arranged depending on location.
How do you turn an opportunity into a business people want to buy from?
Start with the free check or tell me about your business. I reply within 2 business days.